It’s fairly small at ~1.5k square feet, but allows shoppers to try products, including:
- The Meta Quest 2 VR headset
- Ray-Ban Stories, Meta’s AR glasses
- Portal, Meta’s smart video calling device
Why a brick-and-mortar store?
Zuck wants the metaverse to be
The Meta Store will try to engage the meta-ambivalent through a hands-on, curated experience.
That means sampling VR experiences like rhythm game “Beat Saber” or fitness app “Supernatural,” trying on AR glasses in various colors and styles, and testing Portal calls.
Shoppers will also get a 30-second clip of them trying VR in front of an LED screen that displays what they see in their headsets — which they could, naturally, share on social media.
Experiential is in, even for Big Tech
Online shopping boomed during the pandemic, but retailers can still draw customers in with experiences they can only have in-store. It’s a strategy that’s been embraced by
Apple launched its retail operation in 2001, with Steve Jobs
Today, the company thinks of its stores as
If Meta’s test store can successfully show customers why they want to enter the metaverse and what they can do there, it won’t be surprising if we see more.
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