Google’s Search and Cloud businesses may be loading at lightning speed, but YouTube’s is buffering.
YouTube was the weakest link in Alphabet’s earnings
So what happened?
- TikTok and more streaming options than ever, happened. There’s only so much time in a day.
- Ukraine: Alphabet execs said Europe saw a pullback in ad spending since Russia’s invasion.
What’s YouTube doing now?
Working on Shorts, the company’s TikTok clapback. YouTube launched the format in 2020 free of commercials and financed it with a $100m creator fund. Now, execs say the plan is to introduce ads.
Haha: Naturally, Reddit users pointed out that YouTube should be making YouTube