Last year, the average US TikTok user
Before the pandemic, it felt like few people had heard of it. Today,
How did that happen?
In physics, Bernoulli’s principle explains why it’s faster to inflate a bag by blowing from near it, not directly into it, because it pulls in surrounding air. (
TikTok took advantage of this by incrementally increasing its video length to 10 minutes over the last couple of years, up from its original 15-second limit.
Paired with a user experience psychologists
Speaking of money…
Ad dollars follow eyeballs, and data from Similarweb shows TikTok’s ads site saw a
But it has a lot to figure out. It’s