If you’ve got 96k unused SkyMiles (that’s me, actually), but visit your local yoga studio or smoothie bar regularly, Ness might be for you.
It’s a new credit card company that rewards members for everyday healthy purchases, not just occasional travel splurges.
How it works
Ness’ first product is a Mastercard-backed charge card — meaning there’s no interest, but you pay your balance every month.
- Members earn 5x points for “healthy” purchases and 2x points elsewhere.
- They can be redeemed at marketplace vendors, including Sweetgreen, Warby Parker, and Canyon Ranch wellness retreats.
CEO and founder Derek Flanzraich…
… who previously founded media platform
“That’s why we reward people not just for gyms and healthy food, but for salons and spas, therapy, health care and health insurance, groceries, pharmacies — anything that contributes to a more holistic, modern understanding of what health really means,” he said.
Yet wellness can also be expensive, even when you’re not trying everything Goop recommends or buying a Peloton. Flanzraich’s hope is that rewarding healthy purchases with healthy things will ultimately make it more affordable.
- That said, Ness’ first card comes with a $349 annual fee, but a $99/year card is in the works. Future plans include revolving cards and integration with HSAs and FSAs.
Fun fact: Ness recently named Jonathan Van Ness of “Queer Eye” fame as its “chief self-care officer,” but the shared name is coincidental. “Ness” comes from “wellness” — and Flanzraich’s love of Scotland and its Loch Ness monster.
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