Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Having a verified account on social media was once seen as a point of notoriety or a status symbol.
Now, it’s a commodity that can be purchased.
Verifying social media accounts began on Twitter in 2009. Tony La Russa, then manager of the St. Louis Cardinals, filed a lawsuit against Twitter after a user created an impersonation account and shared insensitive tweets.
Though the suit was eventually dropped, it led Twitter to
In late 2022, Elon Musk announced a revamp of the
Earlier this month Meta announced a similar subscription called
When these subscriptions were announced, pushback from users was immediate.
On one hand, there are security concerns at play. After the initial rollout of Twitter Blue verification, some users were able to
Additionally, Twitter now only offers two-factor authentication to
Meanwhile, Instagram users who are already frustrated with the platform’s
In addition to security concerns, the introduction of these subscriptions solidifies these platforms as being spaces where you have to pay-to-play.
With Meta Verified promising increased visibility on Facebook and Instagram for subscribers, users who are already frustrated with their lack of reach may be tempted to opt in so more people see their content.
What’s unclear is whether end-users will know whether or not the content they see is being served through the algorithms or if it’s being shown because an account paid for increased reach.
While this option may be appealing for content creators or small businesses who want to get in front of more people, it could be discouraging for everyday users who visit social media to see updates from their family and friends.
With the
Marketing Snippets
The latest marketing news and strategy insights.
Why social media marketing was the
Influencer marketing: why some DTC companies are
Why AI Isn’t Replacing Our Jobs: the HubSpot Blog interviewed Jasper’s Head of Marketing to cover
LinkedIn: how tech layoffs are
Pinterest extends Idea Pin
Instagram statistics you