Hey, should I chat up Theo, a tattooed musician, or confident web designer Dakota? That’s a dilemma in “Too Hot to Handle: Love Is a Game,” one of Netflix’s most-played games, downloaded
Over the last two years, Netflix has made
- Netflix’s collection now comprises 55 games, including new originals based on Netflix IPs and existing titles from other developers.
- It will add 40 more this year.
- There are 70 new games in development with gaming partners, plus 16 being developed in-house.
Forthcoming games…
… include, yes, a “Too Hot to Handle” sequel, plus
Games span a variety of genres, which Loombe wrote is an intentional strategy to appeal to a broad audience.
Despite all that…
… less than 1% of Netflix subscribers regularly engaged with its games as of August,
The streamer’s value proposition is good. It offers members fun games — many tied to IPs fans already know and love — with no additional fees.
But they’re all mobile — not available on the laptops and TVs consumers often use to browse Netflix. Netflix
That service is in very early development, but it’s hard to bet against Netflix. After all, they did get
Meanwhile: Microsoft