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Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received.
While the program is on pause, Meta will focus on
The program launched in late 2021 to incentivize Instagram and Facebook users to share short-form video content. Since its inception, creators report being
Will the end of this program be a devastating blow to creators on Facebook and Instagram? Not necessarily.
While the bonus payments were a nice incentive, there likely weren’t many creators who relied on them for regular income. During the duration of the program, creators were confused about
With this program on hiatus, Meta will likely push creators to consider other monetization strategies including its
The end of the Reels Play Bonus program coincides with other major announcements from Meta including the introduction of
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