How to Create Great Customer Experiences on a Tight Budget
When I wanted to update my wardrobe, I gave Stitch Fix a try — and the experience was great.
During the process, I wrote down detailed notes on my style. And when the clothes arrived at my house, it was clear that an actual stylist had reviewed my notes and made selections based on my interests.
Providing a great customer experience is crucial because people will talk to their friends, family, and colleagues (or maybe even write a blog about it).
Let’s discuss how you can create a great customer experience on a tight budget.
Here are eight tips to help you delight your customers on a budget.
1. Think about your goals.
Why do you want to start a customer experience program? What do you hope to achieve? If you don’t know, then it will be hard to track and measure the success of your program.
Before you get started, think about your goals. Perhaps it’s to reduce churn rate, standardize your processes, or scale your customer support efforts.
Whatever it is, once you decide on your goal, you can begin brainstorming ways to improve the customer journey at every touchpoint. Think about who your customers are and what they value.
Pro tip: Create a customer journey map, so you can visualize the process your customers go through. Then, you can begin to brainstorm areas where you could improve the customer experience.