In 2021, Americans played golf across courses, driving ranges, indoor simulators, and entertainment venues like Topgolf.
That includes a record number of newcomers — 3.2m — who played for the first time, as the PGA Tour jumps on funny and works on a .
And Callaway is leading the way
Last year, the company took over Topgolf in a merger.
It’s also a partnership with LinksDAO, an exclusive crypto community of golf enthusiasts whose stated are “reimagining the modern golf and leisure club,” and, “We are going to buy a golf course.”
- It’s kinda like the time people the US constitution, except much more likely.
Big picture: Like many sports, golf is diversifying across entertainment and tech, and it’s attracting new blood into the mix as a result.