In 2021, 37.5mAmericans played golf across courses, driving ranges, indoor simulators, and entertainment venues like Topgolf.
That includes a record number of newcomers — 3.2m — who played for the first time, as the PGA Tour jumps on funny TikTok trends and works on a Netflix docuseries.
And Callaway is leading the way
Last year, the company took over Topgolf in a $2.6B merger.
It’s also launching a partnership with LinksDAO, an exclusive crypto community of golf enthusiasts whose stated goals are “reimagining the modern golf and leisure club,” and, “We are going to buy a golf course.”
It’s kinda like the time people tried to buy the US constitution, except much more likely.
Big picture: Like many sports, golf is diversifying across entertainment and tech, and it’s attracting new blood into the mix as a result.