In 2021, 37.5m Americans played golf across courses, driving ranges, indoor simulators, and entertainment venues like Topgolf.

That includes a record number of newcomers — 3.2m — who played for the first time, as the PGA Tour jumps on funny TikTok trends and works on a Netflix docuseries.

And Callaway is leading the way

Last year, the company took over Topgolf in a $2.6B merger.

It’s also launching a partnership with LinksDAO, an exclusive crypto community of golf enthusiasts whose stated goals are “reimagining the modern golf and leisure club,” and, “We are going to buy a golf course.”

  • It’s kinda like the time people tried to buy the US constitution, except much more likely.

Big picture: Like many sports, golf is diversifying across entertainment and tech, and it’s attracting new blood into the mix as a result.


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