Many Americans this week will indulge in a feast among family, whether they want to or not. But no matter how your Thanksgiving shakes out, it won’t be as sad as Gerber Singles.
In 1974, baby food behemoth Gerber decided to expand its offering to adults with Gerber Singles. The idea was that solo adults who weren’t interested in cooking could open up a jar of pureed ham casserole or sweet and sour pork and call it a meal.
“We were good for you then, we’re good for you now,” a slogan coaxed.
Business journalist Milton Moskowitz
- In 1960, 4.2m+ babies were born, but that number dropped to 3.2m in 1972 — or a 25% dip in potential Gerber consumers.
At the same time, fewer people were getting married, meaning a lot of folks were eating at home alone.
Marketing was especially sad…
… specifying Singles were for “
Unsurprisingly, people were not stoked to try pudding versions of savory meals. Singles lasted
… people love a good smoothie, with some costing
Swapping baby food for real meals was also a recent
[yuzo id=820442 ]