Salespeople have a tough job juggling in-person interactions, phone conversations, and email communication with multiple prospects and customers. The field is a buzzing industry that can benefit from
Since generative AI tools are becoming more popular and salespeople perform many demanding tasks, AI-generated sales emails and messages might become a new norm.
But just how likely is that? Why would salespeople use this tech for email communication? To better understand how salespeople use AI to communicate with prospects in 2023, we’re pulling new data from the HubSpot State of AI Survey to answer. This study consists of 1,350+ business professionals in the U.S. in March 2023 on AI/automation. Let’s dive in.
Why Salespeople Use AI for Email
Salespeople use AI for writing sales emails because it can help them nurture multiple prospects closer to a won deal using effective writing and automation.
Sales emails are an integral part of the sales process. They enable sales professionals to connect with prospects, share product information, and ultimately close deals — but only if the messages are timely, clear, and convincing. Let’s discuss how salespeople would benefit from this tech for writing sales emails in more detail.
What AI Can Do for Sales Emails
1. Minimize scope creep.
AI can help salespeople minimize scope creep by automating tasks. By reducing the time needed to plan the communication process for each prospect, salespeople can use that time focusing on other key aspects of their sales efforts.
And in the context of sales email writing specifically, AI can help salespeople save time by automating the process of
AI-powered sales email writing tools can analyze customer data, understand the prospect’s needs and preferences, and generate personalized sales emails tailored to the prospect’s interests. This lets salespeople send more
AI Tool for Sales Emails
2. Improve rapport with prospects.
According to the HubSpot State of AI Survey, 52% of sales professionals who use AI/automation in their role believe AI prospecting tools will boost sales professionals’ ability to
Building rapport with prospects is an essential part of the sales process. Salespeople should connect with the prospect, understand their needs and
AI can help salespeople improve rapport with prospects by enabling them to send out personalized sales emails that resonate with prospects. AI-powered sales email writing tools can analyze customer data, generate sales emails tailored to the prospect’s needs, and even adjust the tone of the message if needed.
Furthermore, AI-powered sales email writing tools can help salespeople track the prospect’s engagement with the email. Salespeople can use it to identify prospects who are more likely to convert into customers and follow up with them — improving the effectiveness of the sales process and helping improve
3. Streamline the outreach process.
79% of sales professionals who use AI/automation in their role reported that AI/automation was important to their overall sales strategy, and the outreach process is a critical aspect of the sales process. The outreach process can be time-consuming, especially when salespeople simultaneously deal with many leads.
AI can help salespeople streamline the outreach process by automating the drafting of sales emails. In fact, 26% of sales professionals who regularly use AI/automation use generative AI to write emails, social media messages, call scripts, or other types of communication for prospect outreach.
Furthermore, AI-powered sales email writing tools can help salespeople track the prospects’ engagement with the emails. Automated
How will AI affect email automation?
While we can’t predict the future, we can look at fresh data and tell that AI will positively influence how businesses do email automation. We’re seeing the real-time evolution of this technology, and salespeople should take advantage of AI as it evolves.
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