American Express is trying to shake off its stodgy image – with a new Pink card! They prefer Rose Gold. The new American Express Pink Gold Card has a 50,000 bonus point offer if you apply via a referral link (that’s mine). Here are the highlights:

  • 50,000 Membership Rewards points when you make $2,000 in purchases within the first 3 months.
  • Up to $100 dining credit. 20% back (up to $100) on dining purchases at U.S. restaurants within the first 3 months. They are “picking up the tip”. That means spending $500 over 3 months will max out the $100 dining credit.
  • Up to another $120 in Grubhub and Seamless credit. Up to $10 in statement credits each month when you pay with The Gold Card at participating partners – Grubhub, Seamless, The Cheesecake Factory, Ruth’s Chris Steak House and participating Shake Shack locations.
  • $100 airline fee credit. Select one qualifying airline and then receive up to $100 per calendar year in statement credits when incidental fees are charged by the airline to your AmEx Gold card. Examples are checked baggage fees and inflight meals.
  • 4X points at US restaurants.
  • 4X points at US supermarkets, on up to $25,000 per year.
  • 3X points on flights booked directly with airlines or on amextravel.com.
  • $250 annual fee. Additional cards (authorized users) are free.

The Pink card color and limited-time welcome offer is available through January 9th, 2019. They are treating this as a rebrand of the Premier Rewards Gold Card, so you can’t have gotten that bonus already:

Welcome Offer not available to applicants who have or have had this card or the Premier Reward Gold Card. We may also consider the number of American Express Cards you have opened and closed as well as other factors in making a decision on your welcome offer eligibility.

The bonus math depends on a few factors. I’m going to be conservative and value the 50,000 Membership Rewards points at $500. If you spend $500 in any US restaurant over 3 months, you’ll be able to get the full $100 statement credit. Spending $10 a month at Grubhub and Seamless will depend on if you’ve become addicted to these hyper-convenient food delivery apps. The airline fee credit will depend on how much you travel, but checked bag fees are everywhere (and rising). Minus the $250 annual fee. If you max out all the perks, the first year value is $570 without taking into account the 4X and 3X bonus categories. I don’t think it’s a perfect fit for me, but worth a look.

Bottom line. The new American Express Pink Gold Card has a bunch of new features more targeted at the young, urban traveler. There is also a limited-time 50,000 point + dining credits offer if you apply via a referral link.

American Express Pink Gold Card: New 50,000 Point Offer + $100 Dining Credit from My Money Blog.


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