Sometimes, it feels like B2C brands have an unfair advantage when using their website to drive sales. For starters, your B2B website needs to appeal to buying groups of multiple decision-makers. Additionally, according to HubSpot research on B2B product shoppers, 88% of B2B buyers report the process takes between 1 and 6 months. For B2C brands, on the contrary, buying decisions are typically made by one person within a few days or weeks.
