Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!
When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!
Colors Impact People Emotionally
Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:
Get Inspired with These Color Combinations
We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:
- Is my brand masculine or feminine?
- Is my brand playful or serious?
- Is my brand luxurious or affordable?
- Is my brand modern or classic?
- Is my brand youthful or mature?
This will help you decide which colors best represent your business and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!
Colors of Technology
Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.
As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand’s personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?
Colors of Healthcare
You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!
Colors of Legal
Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.
Colors of Marketing
Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.
Colors of Real Estate
The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:
Using a Logo Maker
Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your with an online tool, look for one that allows you to input your exact hex codes for your brand colors.
So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!
Authors Bio:
Valeria Santalla is a multi-disciplinary marketer and content writer that loves to create branding assets for local business. She currently collaborates at Placeit.net, one of the largest logo maker and design template libraries on the internet.