Sales management software is used by salespeople to manage and record their day-to-day activities, keep track of their pipelines and quotas, manage relationships with prospects and customers, and much more.
These solutions can also be used by sales managers and leaders to identify trends and growth opportunities. You can also monitor team performance, manage rep onboarding, and organize coaching.
Benefits of Sales Management Software
Every robust sales operation needs a software solution to streamline communication. Without a central source of information, your reps will waste valuable time looking for data.
Sales management software is designed to minimize the amount of time your team spends organizing information. Instead, your salesforce can focus on closing deals. Other benefits include:
Streamlined team communication and collaboration. If accurate information can be easily shared, your sales team can work in greater harmony.
An accurate view of your customers. You’ll know who’s in your pipeline, what their needs are, and the best way to get in touch.
Sales rep performance reports. You can see who is a top performer and who on your team may need more coaching.
Automated sales rep workflows. Automation can save your team time and minimizes administrative tasks.
Best Software for Sales Management
Ready to find out which sales management software is right for you? Let’s explore the best options.
Note: Many of the free sales management tools also offer paid plans for scaling SMBs and enterprise companies.
The CRM combines powerful tools including the Sales Hub, Marketing Hub, Service Hub, CMS Hub, and Operations Hub to serve as a single source of truth for customer relationship management.
By providing platform-wide automation, reporting, integrations, and easy-to-use user experience (UX), this solution gives sales teams everything they need to manage customer interactions and provide a remarkable experience.
Pro tip: Use HubSpot’s all-in-one CRM platform to increase leads, accelerate sales, streamline customer service, or build a powerful website.
Best for: Sales teams that need an advanced, comprehensive CRM solution
Price: A free version is available. Starter plans begin at $45 per month; professional plans clost $1600 per month. Enterprise plans cost $5,000 a month.
Although HubSpot’s CRM software is an all-in-one tool, the Sales Hub can be used as a standalone sales management solution.
The free plan offers access to live chat functionality, chatbots, team email, sales database, quotes, calling, and sales reports. While the paid plan offers access to an additional suite of productivity and automation tools.
That said, both plans are incredibly powerful and enable sales leaders to improve the sales process.
Pro tip: Get the all-in-one HubSpot Sales Hub platform to help your sales team deepen relationships with your leads, close more deals, and manage the sales pipeline more effectively.
Best for: Sales teams that need an advanced deal and pipeline management solution
Price: Sales Hub is available for free. Paid plans start at $45 per month. Professional costs $450 a month, and Enterprise plans cost $1,200 a month.
Heeros is a business management and professional services automation (PSA) solution that offers sales management as one feature in a robust product suite.
Some of its sales management features include accounts and contacts CRM, pipeline management, sales quotes, and sales insights. Additionally, users can also access features such as invoicing, time tracking, and project management.
Best for: Sales teams looking for a budget Enterprise Resource Planning (ERP) solution
Price: Heeros offers a free plan. A sales CRM can be purchased for €13 a month. Project management software costs €16/ month. A full ERP costs €26 a month.
Flowlu is a business management software that offers contact management across the sales process. With full-funnel breakdowns, users get a clear idea of performance and efficiency at each stage of the sales system.
Flowlu also offers project, finance, payment, and records management tools to improve team productivity.
Best for: Sales teams that want a comprehensive CRM that also offers powerful project management functionality
Price: Flowlu is available for free. A paid, team plan costs $29 monthly. Business plans cost $59 a month, while professional plans cost $119 a month.
Freshsales is a sales CRM that allows users to view and manage customer data in one place. This audience data can then be segmented based on demographics, unique traits/characteristics, past conversations, and much more.
Other notable features are AI-based lead scoring, phone, email, and activity capture. The CRM also stores relevant notes, reminds users of tasks, and manages follow-ups.
Best for: Sales teams that need an advanced contact management solution
Price: Growth plans cost $15 monthly. Pro plans cost $39 monthly, while enterprise plans cost $69 monthly.
Salesflare is a sales CRM platform that makes it easy for salespeople to automate and keep track of their customers. The CRM enriches contact data by pulling information from multiple sources including email signatures, social media profiles, calendar meetings, past conversations, etc.
It also allows users to view where opportunities get stuck, how they convert from stage to stage, what was last discussed, and how to improve close rates.
Salesflare can be integrated with Google Workspace, Microsoft Office 365, and LinkedIn.
Best for: Sales teams looking for automated contact data enrichment
Price: Growth plans start at $29 a month. Pro plans cost $49 a month, and enterprise plans cost $99 monthly.
VanillaSoft simplifies sales engagement for inside sales teams. The platform offers tools like lead management, auto-dialing for calls, call recording, logical branch scripting, lead routing, and more.
Reps can also leverage automation and use queue-based lead workflows to identify their most-qualified leads.
Best for: Sales teams that need a queue-based sales engagement solution
Price: Base platform plans cost $80 a month. Specific feature add-ons are available at an additional cost.
Gryphon is an AI-powered sales intelligence platform that offers conversation intelligence, guided coaching, revenue intelligence, workflow automation, and risk management.
Using this solution, sales leaders can leverage artificial intelligence to improve sales processes. Users can leverage intelligent day planners which provide “next-best-action” recommendations. You’ll also have access to live guided coaching, automated prospecting, automated pipeline alerts, and much more.
Best for: Sales teams looking for an AI-assisted sales engagement
This software allows sales leaders to create contests for their teams and reward positive sales behavior to encourage repetition. The sales coaching solution also tracks key performance indicators (KPIs) for each salesperson. This allows managers to offer relevant coaching and actionable tips.
Best for: Sales teams that need a performance monitoring and optimization solution
Users can easily set up competitions that can be viewed by the entire team via TV, desktop, mobile app, and even Microsoft Teams. The team can then work together towards set goals and monitor their progress in real-time.
This solution also offers coaching tools to help sales leaders gain insights into their team’s performance, understand their strengths and weaknesses, and optimize where necessary.
Spinify can also be integrated with the user’s CRM, sales, coaching, and communication tools.
Best for: Sales teams looking for a sales gamification solution
QuotaPath is a sales compensation and commission tracking software that helps sales teams automate performance tracking. This tool also offers CRM and sales software integrations to enable users to pull relevant data that can be used to calculate compensation.
Best for: Sales leaders that need to automate sales compensations or commissions
Price: QuotaPath is free for individuals. Team plans start at $324 a year per seat.
Find the Right Sales Management Software for Your Team
With the right sales management software, you can drastically improve productivity, optimize elements of your sales process, and ultimately, improve overall performance.
To get started, identify the benefits that you need from a sales management solution. Then, review the recommendations above to identify the right choice for your sales team.