This is an incredible story. At the heart of it: Pornography.
Yahoo bought Tumblr which, back in 2013, was a hotbed for pornography. Yahoo banned porn, and site traffic plummeted.
According to the linked Wall Street Journal article:
Verizon Communications Inc. has agreed to sell its blogging website Tumblr to the owner of popular online-publishing tool WordPress.com, unloading for a nominal amount a site that once fetched a purchase price of more than $1 billion.
So what’s a nominal amount?
Verizon is set to sell the social network Tumblr to Automattic Inc, the owner of online publishing tool WordPress. A source familiar with the deal puts the price-tag “well below” $20 million, while another source puts it below $10 million.
And according to