As the world cautiously reopens, we look for music to provide the soundtrack to our re-emergence. The question is: What will our song be?
In the face of unspeakable adversity and tragedy, mankind has always looked to music as a way to provide evocation of our collective emotions. For the past year, as concert venues have shuttered across the globe, creatives and musicians alike have discovered new and creative ways to share their art with the world.
From digital album releases to virtual zoom concerts, music has proven that it will always find a way through. And, as society sits upon the cusp of a huge re-emergence into a (somewhat) normal life, music is once again ready to provide a new soundtrack for a new year.
But, what will the sounds of summer 2021 be? Let’s take a look at what recent releases and emerging trends are trying to tell us. And, how we can join our voices together to sing this new chapter in our shared musical history.
The Industry Gears up for Summer 2021
Like many industries that have had to shutter and adapt, the music industry has continued to stay hard at work preparing for a time when concert venues can open once again. We’ve begun to see a steady stream of releases signifying that a large buildup is about to hit radio airwaves and digital streams soon.
Summer 2021 is already off to a fast start with some major releases from pop superstars like Justin Bieber and Taylor Swift, as well as some country and rap albums from artists like Morgan Wallen and Rod Wave. The early sounds are a mix of thoughtful storytelling, minimalist arrangements, and nostalgic revisions.
However, as the summer begins to heat up, the charts are starting to be topped by the dance, R&B, and upbeat groove hits you might typically expect as people are gearing up for beach trips, pool parties, and nightclub life once again.
What Will Be the Popular Music Hits?
While rumors will continue to swirl around which major artists have been using their downtime to record a new masterpiece or finally drop a long-anticipated followup. Brands and advertisers alike will want to move fast to shape the musical conversation focusing on things getting back to normal.
Ultimately, the sounds of summer 2021 will be full of relief, remembrance, and love—a reflection of all the inertia and energy that’s been stored up over a long winter, waiting to be safely released again. They’ll be heartfelt and slow at first, with reflective folk and upbeat lo-fi leading the way, before sliding smoothly into celebratory funk, groove, and EDM.