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Brand: Yuketen

Model: Land Jordan First

Season: Fall/Winter 2021

Price: ¥143,000 (about ($1,260)


Editor’s Notes: If it wasn’t obvious that Yuketen’s Land Jordan First is a riff on timeless Air Jordan 1, the colorway and silhouette should excise all doubt. But unlike the many customs that Nike has been cracking down on recently, Yuketen’s spin on the silhouette is pretty far-removed from the realm of mere bootleg.

Enterprising sneaker customizers have already given the AJ1 boot-like properties in recent years but those are more like reworks of an existing shoe.

Like the Japanese Hender Scheme, which makes its own not-Jordan, California’s Yuketen created something that’s more of a proper “shoe” than a sneaker.

See, both Hender Scheme and Yuketen enlist real-life cobblers to get hands-on with the lasted uppers and bench-made welted soles of their leather footwear. The end result resembles a sneaker in shape only; on the inside they really have nothing to do with athletic footwear

Their shoes also cost way more, which might be why sportswear brands don’t care to take them to court (and sometimes collaborate with them).

Anyways, Yuketen’s Land Jordan First is not a new silhouette, as it’s been around in monochrome white and black versions for a few years. But only this season did it reimagine the shoe in a properly referential “Chicago” colorway.

There are ample difference, of course, including a lack of trademarked Swoosh, plush suede uppers, a Vibram Christy outsole, and even delicate broguing on the “toebox” in place of the usual air holes.

You can still get the blacked-out Yuketen Jordan online but the “Chicago” version launched exclusively at Japanese retailer LECHOPPE early this month.

Perhaps this is the start of more thematic Land Jordan First colorways, though can’t imagine Yuketen wanting to prod the sleeping giant too hard. Then again, would be hard to imagine anyone actually mistaking this Vibram-soled boot as an actual Jordan.


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