Together with Mercedes Chief Design Officer
Dubbed Project MAYBACH, the collaboration has been teased with a mural, the first one located in London on Redchurch Street in Shoreditch. Decked out with 3D-line rocks and climbing gear, the mural hints that the upcoming car will most likely be inspired by the great outdoors.
Spotted on the wall is an
The crossover between automobile and fashion is continuing to grow, and Abloh has been a catalyst in growing the category. We’re expecting more from Virgil and Mercedes-Benz, and we’re looking forward to seeing what they’ve got in store.
Stay tuned as the full collaboration is set to be revealed, and if you’re in London, make sure you visit the mural on Redchurch street to take part in the activation.