Meet Velvet Violet, a standout shade from our latest Color Trends report, and learn how to include the magnetic hue in your next branding project.
Read on to discover the history and psychology of this deep purple hue, and pick up tips for using Velvet Violet in branding, websites, and print designs. Or, skip to the end of the article to find ten on-trend Velvet Violet color palettes to use in your next project.
You can also discover a spectrum of beautiful colors to use in your designs with our
Introducing Velvet Violet
A subtle, deep purple shade that whispers rather than shouts,
As a darker purple shade, it has a regal rather than flamboyant mood. It’s the perfect color choice for elevating designs, giving them a more luxurious feel.
Where Is Velvet Violet on a Color Wheel?
Velvet Violet is not a true blue-violet, but it balances blue and red undertones, making it feel at once both warm and cool, energizing and calming.
On a traditional color wheel, Velvet Violet sits between red-purple and blue-violet. As a darker tint of purple, Velvet Violet also contains a small dose of
Velvet Violet’s Complementary Color
Pair Velvet Violet with
Velvet Violet’s Analogous Colors
On a color wheel, Velvet Violet is nestled between purple and violet, which are its true analogous colors. For a palette with more complexity, go one step further and team it with
Velvet Violet’s Triadic Colors
Sitting across from Velvet Violet in a triangular formation on the color wheel is
The Meaning and Psychology of Velvet Violet
Purple holds an ambiguous position in the world of color. Theoretically, it doesn’t occupy a space on the light spectrum as it’s a mix of two spectral colors—red and blue.
Perhaps the color’s scientifically elusive nature partly explains its historical associations with ambiguity, mystery, and magic. Long linked to royalty and luxury, purple’s first connections with aristocracy were established through the use of
Roman magistrates first adopted the color, and it was later used to color ceremonial costumes worn by Byzantine emperors and Catholic bishops. In the centuries that followed, purple solidified its cultural place as a color of nobility and ceremony.
Purple has also found a home with those who have experienced social marginalization. It’s often used in association with the
Psychologically, purple is the most complex and enigmatic of all colors. It’s said to provoke feelings of nostalgia and contemplation, and is also considered the most intellectual of all colors, symbolic of wisdom and spirituality.
While pale purples are associated with femininity, frivolity, and flamboyance, dark purples can provoke completely contrasting feelings of
Violet, which has a heavier balance of blue compared to purple’s red undertones, holds a clearer position than purple both scientifically and culturally. On the visible spectrum, violet appears between blue and invisible
With its higher level of blue, violet is a cooler tone than purple, but its
Velvet Violet, which occupies a middle ground between purple and violet, combines aspects of both hues. Embodying purple’s mystery and regality, it nonetheless sheds purple’s lethargy with its vibrant violet undertones.
If you’re looking for a color that has depth and magnetism, Velvet Violet will bring both to your design projects and marketing campaigns.
How to Design with Velvet Violet
Velvet Violet is a versatile and enigmatic color that doesn’t have any steadfast associations with particular genders, industries, or age groups. It can make designs feel more immersive and captivating, and its dark tone makes it adaptable for pairing with much brighter and vivid hues, such as
Give packaging or brand designs a luxurious look by teaming Velvet Violet with metallic swatches, such as
In interior design, Velvet Violet makes for an unusual, but versatile, color choice. If you want to use the tone in a subtle way, team violet bedding or artwork with deep
On walls, this deep jewel hue gives an enveloping effect, making it perfect for cozier spaces such as
Velvet Violet offers a unique color foundation for
Velvet Violet: 10 Color Palettes to Inspire
Scroll down to discover ten on-trend and versatile Velvet Violet palettes, and save your favorites to a
1. Regal Figs
This rich, ruby-tinted palette makes the most of Velvet Violet’s depth. This is a cozy, luxurious scheme that would work beautifully for
2. Velvet Dusk
Team Velvet Violet with sunset-hued pastels to create a soothing scheme that gives a lighter, airier feel to this dark purple color.
Inspired by the ethereal
4. Lake House
Take a weekend break with this enigmatic palette inspired by the otherworldly hues achieved through infrared photography. In this scheme, Velvet Violet teams with pastel blue, blue-violet, and
5. Violet Lily
Yellow is purple’s complementary color companion, so this scheme—which combines neon yellow and
6. Purple Peacock
7. Artichoke Heart
Here, dark sage green is combined with dusky lavender and navy blue, making Velvet Violet a sophisticated accent color. This more subdued palette would work for interiors or lifestyle branding.
8. Light Show
Light up your
9. Park Walk
10. Teal Reflections
Want to discover more beautiful colors to use in your designs? You can find a whole spectrum of these beauties with our
We see the world in color. Delve into the fascinating psychology, origins, and design applications of these colors:
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