The big news while I was on vacation was that Schwab bought TD Ameritrade for $26 billion in an all-stock transaction (
Now that trade costs have gone to zero, and index fund expense ratios are also pretty much zero, what’s left? Vanguard funds now have a greater market share of all funds and ETFs than that of its next three biggest competitors combined, per this
That doesn’t include Schwab funds, which aren’t even on the chart.
Vanguard dominates because it has a long record of passing on virtually all of the benefits of scale to their clients. As they gathered more assets, they lowered their expense ratios, which helped them to better returns, which helped them gather more assets, and so on. Index funds may be a commodity now, but more people buy them from Vanguard than any else by far.
Vanguard is now moving into the portfolio advising turf formerly dominated by Schwab, Fidelity, and TD Ameritrade. The only way Schwab and TD Ameritrade can compete is through scale and creating a better total package for both advisors and retail customers. Can customer service and technology make enough difference that people will hold their funds and ETFs at Schwab?
“The editorial content here is not provided by any of the companies mentioned, and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are the author’s alone. This email may contain links through which we are compensated when you click on or are approved for offers.”
Copyright © 2019 MyMoneyBlog.com. All Rights Reserved. Do not re-syndicate without permission.