In our Love App-tually series, Mashable shines a light into the foggy world of online dating. It is cuffing season after all.
The Tinder catchphrase “It’s a Match!” has always contained a semi-ironic nod to the decidedly old-school roots of matchmaking. But the phrase that launched a thousand hookups takes on an even schmaltzier meaning when an initial swipe right turns into marriage.
Far from ashamed, couples who meet each other on dating apps are now paying a grateful — if tongue-in-cheek — homage to how it all began.