Osaka joins fellow VS Collective members including Megan Rapinoe, Paloma Elsesser, and Priyanka Chopra Jonas in helping facilitate the brand’s dramatic transformation from bastion of male gaze to inclusive and empowering, à la competitors such as
“I remember going into [Victoria’s Secret] stores when I was a kid and wondering why none of the women on the wall looked like me,” Osaka admitted in an interview with
In the wake of
Aside from doing away with Victoria’s Secret’s Angels, the company has added plus-size mannequins to stores, its C-suite has been expanded to include senior-level hires, and its board is now almost entirely comprised of women.
Martha Pease replaced Razek and Martin Waters was named CEO after the company cut ties with L Brands, the conglomerate that Wexner founded and stepped down from in May of 2020.
As checkered as Victoria’s Secret’s past is, the brand’s bold revamp is an undeniably wise move. Even more wise is its decision to recruit celebrities of-the-moment — such as Osaka — who are outspoken advocates for all the values that, at one point, Victoria’s Secret seemed to eschew (or at least gloss over).
In fact, Victoria’s Secret serves as a prime example of how a company can take its fate into its own hands and rise from the depths of nearly total cancelation, born anew.