Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
If you’ve spent any time on #WellnessTok then you may be familiar with the luxury grocery chain
Over the past few years, the store has turned its smoothie bar into an unlikely marketing machine for beauty, skincare, and lifestyle brands with reach extending far beyond its Los Angeles shoppers.
The Tinx smoothie, named after the
In 2022, the grocery chain made working with popular creators and entrepreneurs a regular part of its business strategy with new drinks appearing on the menu each month costing between $14-$17 each.
Perhaps the most popular was when Erewhon partnered with
The smoothie quickly went viral (I think the color had something to do with it) with users across social media posting themselves getting the smoothie from Erewhon and recreating their own versions at home. Admittedly, I did go to my local Erewhon and drop $17 for the Coconut Cloud because, research.
After the Coconut Cloud Smoothie went viral, the collaborations kept coming.
Creator
Even the Kardashians got in on the action with the
Whether users posted about the smoothies because they genuinely liked them,
These partnerships and the viral moments that ensued helped make Erewhon a common name outside of the LA wellness community and are positioning the brand to take a larger stake in the beauty and lifestyle space in the coming years.
Marketing Snippets
The latest news and marketing strategy insights.
What are top marketing leaders focusing on in 2023? Here’s what leaders from Uber, ClickUp, and Dropbox
How often should you publish blog, video, and social media content? We
Dying trends.
Need help with influencer marketing?
Google and Meta are slowly
Twitter announced a
The Wall Street Journal predicts companies will
Brands such as Logitech are experimenting with ways to
Elon Musk appears to be taking Twitter user feedback to heart and is