You get a bike! And you get a bike! That’s basically what the past year in fashion has looked like.
It seems as if everyone and their mother have taken up cycling as a hobby throughout the COVID-19 pandemic, and fashion brands have started to notice. In the past few weeks alone, we’ve seen collaborations from
Luxury bikes are nothing new. Remember that
It’s not just the luxury brands who are jumping on the trend, we’ve previously seen collaborations from
So what is it about the fashion bike that is so exciting? Has luxury gone too far when it has penetrated yet another industry?
For the actual cycling enthusiasts, there’s no way they’d be caught dead on a luxury vehicle – not because they’re bad, but because they’re not actually for cycling. Most of the time, they’re mainly used for decor, or by hobby cyclists.
Of course, most of the expensive luxury bike collaborations are collector’s objects.
Regardless of whether fashion understands cycling or not, the influx of biking designs and collaborations prove that the sport is continuing to grow, and with cool brands like
There’s definitely money to be made, there’s no doubt about it, but the real cyclists only care about quality. Living in big cities, cycling has proven to be the perfect exercise as well as a mode of transportation – especially when living in a pandemic and our environment is in dire need of help. The fashion enthusiast, however, cares about style above everything.
So, the fashion bike lives on – for now – until it jumps on the next big thing that can be luxury-fied.