Calling all BLACKPINK stans: Lisa is the new global ambassador of CELINE‘s Haute Parfumerie.

If you’re been wondering what the star smells like, look no further than the label’s vast array of perfumes. CELINE’s Parfumerie features both fragrances as well as candles, ranging from musky to sweet and floral.

Lisa was previously made the ambassador for the luxury fashion house in 2019, fronting both ready-to-wear and accessories. This year, she also released her first solo album dubbed “Lalisa,” and managed to set the YouTube record for the most-viewed music video by a solo artist in 24 hours with 73.6 million views.

There’s no doubt that brands understand the BLACKPINK effect. Just months ago, Jennie fronted Calvin Klein‘s latest campaign, and she’s also an ambassador for Chanel. Rosé is affiliated with Saint Laurent and Tiffany & Co., and Jisoo is one of the faces of Dior Beauty.

BLACKPINK fans, or “Blinks,” are some of the internet’s most loyal and engaged fanbase, so by signing the members of the K-pop group, the brands have already gained millions of new fans in an instant.

The CELINE Haute Parfumerie campaign starring Lisa was, of course, shot by Hedi Slimane himself, and also showcases the gorgeous glass bottle that the fragrances arrive in.

CELINE has been growing its brand universe since Slimane entered the label, introducing both menswear and fragrance, as well as tapping into new exciting talent including Lisa, but also TikTok stars, and other brand ambassadors.

Recently, the label also opened a flagship store in London, which features a painting from the 17th century – in the fitting room.


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