Editor’s Notes: There’s a wrong way to do USPS collabs but Vans is opting for the proper route — or should I say paper route? Okay, doesn’t really make sense, but still: Vans’ USPS collaboration is as thoughtful as anything the sneaker giant has ever done and it’s actually licensed by America’s Postal Service.
In line with recent MOCA and Halloween collaborations, Vans’ salute to the USPS is a seamless unification of thematic patterns and classic skate sneakers.
Here, the silhouettes play host to a variety of thematic imagery that includes the USPS’ eagle logo, Priority Mail verbiage, and old-school U.S. Mail branding. The shoeboxes are also, appropriately, rendered in packaging that recalls the Priority Mail package design.
Now, this clearly ain’t Vetements x DHL (nothing costs over $120) but it’d be nice to see Vans taking a more personal slant and humanizing the USPS’ hard-pressed workforce, perhaps with a thematic campaign or charitable angle.
Still, at least it went to the trouble of actually licensing the USPS branding — take that, Nike.
To stay updated on everything happening in the sneaker world, check out the best sneakers to add to your rotation this week, follow @highsnobietysneakers on Instagram, and sign up to our newsletter for early access to the best drops sent straight to your inbox.