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Brand: Tommy Jeans x AAPE

Release Date: January 14

Buy:Tommy Jeans’ website, AAPE’s web store, select Tommy and AAPE stores, limited stockists

Editor’s Notes: OG streetwear silhouettes are transformed into contemporary wearables by Tommy Jeans and AAPE for their second collaborative effort, expanding on the throwback vibes explored in their previous summer capsule.

It’s a fitting partnership given the nature of each company’s origins.

https://www.instagram.com/p/CYeL42Aol18/

Tommy Jeans is, obviously, a sub-set of the Tommy Hilfiger brand. It was launched in 2018 as a rebrand of Hilfiger Denim, Hilfiger’s original youth-centric mainline offshoot, with aims to capture the interest of Gen Z via snappy digital content and timely drops that mirror the interest in retro fashion sparked by outlets like Depop and Tiktok.

https://www.instagram.com/p/CYja631o4ny/

AAPE was launched in 2012 by a newly NIGO-free BAPE (he stopped directing BAPE collections when the company was purchased by I.T in 2011 though he remained on the board until 2013) to target a very similar youth market with trend-conscious, graphic-heavy designs.

https://www.instagram.com/p/CYoiW6kICcO/

No surprise that the ensuing partnership is rife with vintage-inspired apparel like fleece-lined windbreakers, stonewashed denim jackets, matching cargo jeans, and a full-zip AAPE hoodie, all decked-out in timelessly out-of-time plaids and AAPE camo.

All the goods are laden with unmissable logos and cut loose to properly affect the throwback aesthetic.

https://www.instagram.com/p/CYrVKB-oOQP/

Then, Tommy Jeans and AAPE went the extra mile to affect an old-school feel by bringing a crew of young skaters on-board to shred New York as they model the collaborative items.

It’s not as heavily-stylized as actual ’90s skate vids (still gotta see the garms, of course) but the campaign video affects a similarly warm, communal feel.

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