Between breaking hearts with hunky selfies and homemade pizzas, the Jacquemus founder took to Instagram to announce a collaboration with Chilled, a French brand that specializes in CBD-infused sparkling water.
“Are you ready for a Jacquemus CBD drink? PINK2” the caption reads, a nod to the color of the drink and seeming confirmation that we’ll soon be sipping on Jacquemus juice.
Both the bike and the drink appear to be part of a wider series of pink drops by Jacquemus. The rose-colored VanMoof bike was announced on Instagram with a similar caption reading, “Are you ready for a ride ? PINK2.”
Interestingly, some fans have interpreted the focus on pink as indication of a BLACKPINK-Jacquemus collaboration.
Stans have drawn from BLACKPINK member Jennie’s Instagram story as proof, highlighting the fact that she was recently gifted Jacquemus product as evidence of a team-up.
this better be sumn special @jacquemus we are all looking forward for the time when you announce JenniexJacquemus to the world 🥰
BLACKPINK speculation aside, the drink isn’t an entirely left-field endeavor for Jacquemus.
The label previously dabbled in food with Café Citron, a restaurant in Galeries Lafayettes in Paris. And for Jacquemus’ Fall/Winter 2019 collection, guests were sent edible show invitations — more specifically, loaves of bread wrapped in logo-embroidered napkins.
From cafés to bread to CBD drinks, fashion is drinking the proverbial Jacquemus Kool-Aid — and I’m not mad about it at all.