‘SHPTLKS’ Season 2 Kicks Things off at NAKED Copenhagen
adidas‘ SHPTLKS returns for a second season of interviewing some of the best retailers around the world. Gaining insights on how the stores or “shops” operate in their respective cities, the series also explores the founders’ stories and their diverse backgrounds.
Episode one of Season 2 sees host Mads Emil join up with NAKED founders Stine Pederson and Tommas Olsen as they reveal NAKED’s collaborative adidas Consortium Magmur Runner sneaker. This all-new Magmur Runner is just one of many collaborations between the Three-Stripes and NAKED. Throughout the years, the two have collaborated for special takes on the adidas Samba, adidas UltraBOOST, and adidas NMD. This new sneaker features a technical mesh and leather upper that’s reminiscent to ’90s sports shoes, but is matched with a futuristic Adiprene midsole, and a chunky outsole. Available in two colorways, Stine explains how the team came up with the final product with, “We wanted to create something a bit futuristic, but at the same time let that dad vibe shine through. It’s made for women, but wanted to make something that men will envy!”
Watch the first video above for a behind-the-scenes look at the story of the NAKED Copenhagen x adidas Consortium Magmur Runner sneaker.