Sales for the shirts — currently available for pre-order via Man Utd’s web store for $31 apiece — have eclipsed £187 million (approximately $259 million) since the squad confirmed that Ronaldo would once again wear lucky number 7. Some figures put Ronaldo sales at £32.5 million (approximately $45 million) within the first 12 hours alone.
In the days since it was confirmed, Ronaldo’s shirts have reportedly been purchased nearly twice as much as Messi’s “30” PSG jersey, making Ronaldo’s gear the fastest-selling jersey in Premier League history. Apparently, nearly a quarter of official Man Utd gear peddlers have had their supplies drained.
Given that Man Utd paid about £12.9 million (approximately $18 million) to secure Ronaldo, the club has more than made its money back on the deal. Even once it pays his £26.52 million salary (approximately $36.6 million), it’ll still be sitting pretty.
Not that Messi is any slouch, of course, as his shirt has scored £104 million (approximately $144 million) for PSG,
Remember, these numbers aren’t widely verified; they’re gauged by “tracking sales… across online retailers,” according to LoveTheSales co-founder Stuart McClure. An imperfect science, to be sure, but these figures are hardly unbelievable considering Ronaldo’s track record of bringing home the proverbial bacon every time he changes teams.
Enthusiastic Ronaldo supporters on social media have only amplified the buzz as the champion footballer finally took to the pitch on September 11.
“It had to be him,” swooned Man Utd on Twitter. It was speaking on the goal he had landed by half-time but might as well have been talking about those record-smashing jersey sales.
Cristiano Ronaldo’s transfer to Man United lead to the most shirt sales in Fanatics history 👕
The online retailer reported more sales than Lionel Messi (to PSG), Tom Brady (to Tampa Bay Buccaneers) and LeBron James (to LA Lakers) 📈 pic.twitter.com/lza2Zw9G3I