The Compton rapper’s climb to No. 1 has been in large part due to the song being played on streaming sites like Spotify and Apple Music: «The Box» acquired 68.2 million streams in the U.S., with 11,000 digital song sales in the week ending January 9. Bieber’s track garnered just 29.3 million streams and 71,000 sales. Ricch also reclaimed the No. 1 album spot in the country this week with Please Excuse Me For Being Antisocial, making him the first artist of the decade to claim both spots.
Interestingly enough, “The Box” isn’t even an official single. Released alongside the rest of his debut album, the song became a viral sensation due to its catchy “ee-urr” sound that echoes throughout the song’s instrumental, leading many to comedically compare it to a squeaking door.