An extremely rare Rolex Daytona Paul Newman ref. 6264 “John Player Special” watch has sold for a record for £1,215,000 (or $1,545,723) at
Many watch aficionados consider the Rolex John Player Special as one of the rarest and most desirable Rolex Daytona iterations. It gets its name from the ’70s-era John Player livery found on Lotus Formula One team cars. The ref. 6264 configuration is the effect of a number of converging degrees of rarity, and only a handful are known to exist.
While several stainless steel versions of this watch have been made, according to Sotheby’s, only ten are known to be set in 18-karat gold. This is matched with another extremely rare feature, a Paul Newman dial in black.
The watch sold in Sotheby’s single-lot online auction, which ran for one week from July 24 to 31. It attracted 17 bids on the way to its record-breaking final price.
Not only is this the heftiest sum paid for a watch in an online auction, this marks the new record price for a Daytona John Player Special sold, and it also sets the record for a wristwatch auctioned in the United Kingdom.