From a note to clients by analyst Harsh Kumar that landed on my
Apple’s share of smartphone ownership remains near record highs in
Piper Sandler’s Taking Stock with Teens Fall 2021 survey (here).
Of the ~10,000 respondents, 87% have an iPhone, which is slightly
below the 88% record set in the Spring 2021 survey. In addition,
the iPhone could return to record highs due to the 88% purchase
intention among teens. […]
A record 30% of teens own an Apple Watch in the Fall 2021 survey.
Apple also has 86% market share among teen smart watch owners.
Ultimately, in the eyes of today’s youth, massive popularity has
watered down Apple’s coolness. “Teens are telling us Apple is
done,” says Tina Wells of the youth marketing agency Buzz
Marketing Group. “Apple has done a great job of embracing Gen X
and older [Millennials], but I don’t think they are connecting
with Millennial kids. [They’re] all about Surface tablets/laptops