There’s really not much known about the collaboration so far so it’s too early to say whether or not this is a substantial joint effort or a one-off quickie but, if there’s anything we’ve learned
For now, all that’s clear is that KAWS is definitely doing something with Epic Games’ signature battle royale shooter, as confirmed by a post on the artists’ Instagram page.
That is to say, luxury fashion and Esports no longer worlds apart.
Indeed, as Highsnobiety has
The KAWS collaboration is a new wrinkle in the equation, as it’s the first time that a high-profile artist has joined up with Fortnite.
It’s not like anyone was clamoring for it — a lot of KAWS fans are actually reacting pretty despondently on the artist’s Instagram post — but it’s here and, honestly, it makes pretty solid sense.
Can anyone really accuse him of selling out with this Fortnite affair?
I mean, not only is much of his fame predicated on
Neither is Fortnite, to be fair.
And there’s nothing wrong with that. In fact, KAWS x Fortnite really is the perfect crossover: mass-market artist + mass-market video game = big bucks. Plus, nearly all of the demographic that plays Fortnite is likely well-versed in the cartoons used as fodder for KAWS’ output.
What to expect from this Fortnite venture? I wouldn’t expect a concert, despite KAWS’ many musician fans, but think