Nike sought to stop Lotas and others from infringing on its trademarks and were ultimately successful. Now the sportswear giant has been given even more ammunition in their fight against bootleggers courtesy of the US Patent & Trademark Office. The USPTO reportedly granted Nike official registration certificates for the trade dress designs of the Nike Air Jordan 1, Air Jordan 1 Low, and Air Jordan 1 Low SE.
In layman’s terms, Nike now owns the basic design of an Air Jordan 1 (which includes the placing of the paneling on the upper). This means that bootleggers that do not alter the design of the shoe (or don’t change the design enough, by just putting a new logo on the side of the sneaker) risk being found guilty of trademark infringement.
Nike’s relentless pursuit of legal action against Lotas and others was met with
Nevertheless, Nike now has a huge ace up its sleeve for any future legal battles. As always, stay tuned for more info.