MoviePass introduced us all to a new way of catching movies in theaters, and now the service’s almost-demise has changed the landscape once again.

The MoviePass promise is a great idea on the face of things: For a single monthly price, subscribers get to indulge in regular trips to the theaters without bankrupting themselves. It’s harder to see newer, more in-demand movies that are likely to sell out, but it’s also easier to check out what’s in theaters on a whim.

SEE ALSO: MoviePass is back, with a higher price and new screening restrictions

Everyone wins, ostensibly. Studios get more people seeing more movies. Theaters move more concessions. And moviegoers broaden their horizons, checking things out that they wouldn’t normally schlep out and buy a ticket for. Read more…

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