MoviePass introduced us all to a new way of catching movies in theaters, and now the service’s almost-demise has changed the landscape once again.
The MoviePass promise is a great idea on the face of things: For a single monthly price, subscribers get to indulge in regular trips to the theaters without bankrupting themselves. It’s harder to see newer, more in-demand movies that are likely to sell out, but it’s also easier to check out what’s in theaters on a whim.
Everyone wins, ostensibly. Studios get more people seeing more movies. Theaters move more concessions. And moviegoers broaden their horizons, checking things out that they wouldn’t normally schlep out and buy a ticket for.