The odd thing about seeing a movie is that, in a way, you’re paying to see a bunch of ads.
Entertainment research firm Concave Brand Tracking recently
Across these films, 1.2k+ brands were highlighted, generating $2.7B in ad value, with the top 10 films accounting for ~55% of all value. More stats:
Ford was in
39of these movies, but Dell saw the mostscreen time.
$94m worthof airtime, just from Space Jam: A New Legacy.
In some cases, brands pay for product placements. For example, Heineken reportedly dropped $45m on this
In most, they’re mutual relationships: Films save money on props, and companies get exposure. Think, Reese’s in E.T.
Learn more: Our own Zachary Crockett
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