Brand: Miu Miu
Season: Spring/Summer 2022
Editor’s Notes: Miu Miu, a label that’s kept its distance from sneaker collaborations, is dipping its toe into the lucrative business of co-signed footwear.
At Paris Fashion Week, Prada’s sister label lit the fashion-sphere on fire with dangerously low-rise bottoms, a Y2K throwback that overshadowed an equally noteworthy development: a Miu Miu x
Staying true to the no-frills nature of
The collaboration is entirely new territory for the Italian fashion house, better known for ballet flats and pointy heels than sneakers. Earlier this year,
Neither Miu Miu nor its creative director — the one and only Miuccia Prada — have elaborated on the reasoning behind the label’s foray into the world of sneaker hype.
Of course, I have my own ideas. Miu Miu has never seen smash success with any of its sportier footwear silhouettes — its
Working with a sneaker brand beloved for its footwear expertise was probably a no-brainer, considering Miu Miu’s difficulty appealing to hype-conscious consumers.
Sure, the label’s gigantic furry ski boots made a splash earlier this year, but at the end of the day, who’s really buying them? A collaborative sneaker is more practical, and generates just as much buzz.
There’s no word yet on when “Miu Balance” will drop, nor have either brands released official imagery of the sneaker. Watch this space for updates and in the meantime, brush up on more of