Both Moncler Pour Homme and Moncler Pour Femme, releasing October 5 at retailers like
Moncler Pour Homme, the brainchild of Antoine Maisondieu and Christophe Raynaud, is a muskier fragrance that smells of “Mountain Woods,” an accord specifically formulated for the house that mixes amber, cedarwood, and sandalwood.
Beyond their actual smell, both scents are packaged in rather eye-catching bottles. Silver flasks are constructed with horizontal “ribbing” (a nod to the shape of Moncler’s signature puffer jackets) and, most notably, LED screens that light up with scrolling red letters akin to
Via an accompanying app, shoppers can customize the message that appears on the bottle — a feature that will appeal to customers in the market for a unique gift.
Moncler’s expansion into fragrance poses ample opportunity for collaboration, a key component in the brand’s current success.
By recruiting a roster of collaborators each season (
Whether Moncler will use its fragrance imprint as an entrée to more collaborations is still up in the air (