Product authentication has proven to be a major pain point on both industry and federal levels this year, as the number of counterfeit goods entering the U.S. has drastically increased. In the span of just one day alone last month, the U.S. Customs and Border Protection
Entrupy focuses on luxury handbags and is currently able to verify 15 different brands, including Balenciaga, Chanel, Dior, Fendi, Gucci, Hermès and Louis Vuitton. During its guided authentication process, the artificial intelligence system collects a series of images based on around 500 data points per bag to determine whether the item is authentic or not. A result is announced within four seconds, and the system has proven to be 99.1 percent accurate.
Through participating in LVMH’s startup program, Entrupy will be exposed to more collaboration opportunities with government organizations, retailers, online stores and even third-party resellers in hopes of combating the thriving counterfeit market.