Look Out Demna — Ye’s Repping Bootleg ‘DONDA’ Merch
Sure, it’s nice to have Demna designing your merch but sometimes the fans come correct. Ye just returned to LA with new partner Julia Fox in tow but, first, Ye picked up a bootleg DONDA shirt, displaying it in full to waiting paparazzi.
It’s actually not entirely clear how the artist formerly known as Kanye West actually found out about the Donda Street Market shirts. BLADE hadn’t promoted the design on Instagram before selling it at the location that Ye shopped at on January 10, though the tees and hoodies are guaranteed to move quickly with Ye repping them.
Obviously, they’re also parodying Dover Street Market Los Angeles, down to printing the retailer’s address on the shirts’ rear above the exact location where Ye grew up.
“I gave the shirt to him as a gift and I had no idea he’d show it off like he did,” BLADE founder Farrell told Highsnobiety. “Seeing his response was surreal.” Appropriately, BLADE and Farrell’s Instagram bios now read “THANK YOU YE.”
There are lots of other DONDA parody tees out there so not entirely sure what got Ye so stoked about the Donda Street Market tees but the man likes what he likes. Plus, he always stops by DSM LA when he’s in town.