Lil Nas X’s “Satan Shoes” Take on Nike in Kanye-Produced “Industry Boy”
That headline’s quite a mouthful, eh? It’s all true though: Lil Nas X‘s forthcoming “Industry Boy” is partially produced by Kanye West (himself gearing up for the debut of Yeezy Sound) and was teased via a headline-grabbing video that sees Lil Nas taking on Nike over the drama stirred up by MSCHF‘s “Satan Shoes.” Phew. All we can add is: #FREELILNASX
Not that Lil Nas forgot about the springtime dust-up, which inspired the video for “Industry Boy.” The video takes a very Klumpsian turn when it’s revealed that Lil Nas X stars as himself, the judge, his own bemulleted lawyer, the homophobic prosecution, a jury member, and probably a few more characters we haven’t even seen yet. The brief, two-minute teaser gets off some jokes before Lil Nas X is sentenced to prison (Montero State — get it?) and we get some credits.
The bouncey, horn-filled “Industry Boy” also features rapper Jack Harlow and production from Take A Daytrip — expect it to own the Billboard charts when it debuts on July 23. Head to freelilnasx.com in the meantime to pre-order the track.