Often times we’re advised to go
However, as you grow and you gain expertise in one market, it’s ok to TEST and CONSIDER extending that expertise into other markets.
They were commenting about the possible purchase of Elon Musk buying Twitter for $40+ Billion. He’s not going to run the company day to day. However, he’s been successful with PayPal (finance), Tesla (cars), and space flight. He’s got a proven record of being able to assemble the right teams, to carry out his overall vision of business success.
Of course, expanding into new markets doesn’t always work out. However, for mature businesses with a runway of cash reserves and market conditions to TEST, it’s worth the risk.
In the case of Lululemon. What are the mechanics of clothing?
Manufacturing. Design. Logistics. Retailing. Knowing your customers.
All of these things Lululemon has done relatively well.
Can it now
What about your business.?
Maybe you’re great in legal services for startups. Can that expertise be parlayed into legal services for mid-tier clients? Or in helping startups in other areas of their business?
Starting niche and narrow is great. However, at times it’s time to expand and consider other markets.
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