Food and drink conglomerate
Nestlé’s Japan branch recently shared a new packaging design for its miniature KitKat chocolate bars, which features a paper wrapper with instructions prompting the eater to fold the used paper into a tiny origami crane after enjoying the chocolate. This may seem like baby steps in a sustainable direction for a company with so many other products to worry about, but
“Plastic waste is one of the biggest sustainability issues the world is facing today,” says Nestlé CEO Mark Schneider. “Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, re-use and recycle. Our ambition is to achieve 100% recyclable or reusable packaging by 2025.”
KitKat’s new paper crane packaging will debut in Japan later this month, as Japan is currently KitKat’s largest market, with around 4 million units sold each day in the country alone. The rollout will start with the original, matcha, and otona no amasa (a type of dark chocolate) flavors. Next September will see even more additions to the range, including paper outer bag packaging for KitKat multipacks, and single-layer paper wrappers for regular-sized KitKats can be expected in 2021.
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