Joshua Vides‘ latest collaboration through his Reality to Idea design studio is pure flames — literally. The Southern California-based visual artist and illustrator teamed up with the grillmasters at Kingsford®️ for the second edition of its Fire Drop series.

The inaugural Fire Drop launched this past summer with celebrity jeweler Ben Baller customizing a blinged-out, limited edition version of the Everdure CUBE™️ grill which sold out in seconds. Now, it’s Vides’ turn to make his mark on the game-changing portable grill with this completely custom version, highlighting the artist’s signature design aesthetic.

Known for turning everyday objects into monochromatic three-dimensional sketches, Vides’ irreverent artistic style has made him one of the most commercially successful artists today and he’s using that influence to inspire a new generation of foodies. “Creating the latest custom Fire Drops allowed me to tap into what fuels my own work and pair it with Kingsford’s fiery spirit,” Vides says. “Together we’ve created a wonderful blend of cultural elements that we hope will ignite a whole new wave of grilling inspiration.”

Look for the Kingsford x Reality to Idea Studio Fire Drops collab launching November 16th at 2:30 p.m. PST exclusively on the NTWRK app, and visit to learn more.


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