After refusing to perform during halftime of Super Bowl LII, JAY-Z and his Roc Nation imprint are collaborating with the NFL. According to The Washington Post’s Mark Maske, Roc Nation and the NFL are joining for “an entertainment and social justice partnership.” Additionally, the JAY-Z-led agency will become a co-producer of the Super Bowl halftime show.
The NFL is forming an entertainment and social justice partnership with Jay-Z and his Roc Nation agency. It will make Roc Nation a co-producer of the Super Bowl halftime show and tie into the league’s “Inspire Change” campaign. Story momentarily at https://t.co/GXHkX9kbHu.
“The NFL has a great big platform, and it has to be all-inclusive,” JAY-Z said, per The New York Times. “They were willing to do some things, to make some changes, that we can do some good.”
In adding, NFL commissioner Roger Goodell told The New York Times, “We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better. I think that’s a core element of our relationship between the two organizations, and with JAY and I personally.”
The deal between Roc Nation — who currently represents New York Giants running back Saquon Barkley and Los Angeles Rams running back Todd Gurley, among others — and the NFL is expected to be officially announced this Wednesday.