Tom Kneller photographs some of the buzziest pieces from the season — including
Set against a lush Hawaiian landscape, Jacquemus’ effortless, flattering designs take center stage. The gold clasped cardigan — in cropped and full-length form — makes an appearance, as does the designer’s new it-dress, a strapless number featuring a carabiner-like leash that hoists the hem into a leg-baring side slit.
There’s also a powdery blue slip skirt accented at the waist with Jacquemus’ charming gold logo clasp, sure to appear on many an Instagram style star this fall.
Crisp men’s separates — including earth-toned button-downs, sky blue suiting, logo T-shirts, and jean shorts — offer a glimpse at Jacquemus’ particular brand of masculinity — laid-back, subtly sexy, not afraid of color.
Unlike Jacquemus’ previous campaign (the one starring an influencer-turned-model I shall not name) these new images give the collection an air of relatability. Looking at Jacquemus-clad parents and children side-by-side, you can imagine yourself wearing that body-hugging dress or that oversized T-shirt.
Considering the collection’s pricing — the cardigan starts at $280 — and its immediate availability (it dropped online right after showing), Jacquemus is one of those rare brands that has something for everyone.