Brand: Helly Hansen x PUMA
Model: Nitefox, Trailfox MTS, LQD CELL Omega, and a range of apparel
Key Features: All three sneakers, as well as the apparel collection, make use of the same black, white, grey, and orange color scheme. Co-branded graphics are found throughout the entire collection. The vivid orange sits in stark contrast to the blacks and whites and, when combined with the trail-ready tooling of the Trail- and Nitefox sneakers, gives off a distinct outdoorsy vibe.
Release Date: September 26
Buy: PUMA, Helly Hansen, and select retailers worldwide
Editor’s Notes: Norwegian outdoors brand, Helly Hansen, who saw somewhat of a streetwear revival last year, has teamed up with Germany heritage brand PUMA for a collection comprising both footwear and apparel. It takes inspiration from the ’90s with its vivid color blocking, adding outdoor-inspired details and elements throughout. The collection will be available starting September 26 at the retailers listed above.
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