In Germany’s capital, the fashion house took over an industrial building in Kreuzberg, outfitting it with an interactive photo booth and a “listening lounge,” respective nods to the city’s famed outdoor photo booths and vibrant music scene.
Meanwhile, in homage to London’s historic bookstores, Gucci opened a library-inspired pop-up in Shoreditch, a neighborhood vital to the city’s youth culture. Outfitted in partnership with IDEA, a British bookseller beloved for its collection of fashion magazines and photography books, the space features a curated selection of rare fashion and art volumes.
Both shops offer retail experiences, too. Customers can peruse the “
And of course, the label’s legendary “Aria” collection —
2021 has been quite the year for Gucci. The house hasn’t shied away from launching multiple centenary celebrations, including
The Italian house has more than just its anniversary to celebrate: in September, Gucci Osteria da Massimo Bottura — a restaurant atop Gucci’s Rodeo Drive store —
Clearly, Gucci is having a red-letter year. Next up for the house: on November 3, Michele will host an in-person runway show